Seeing the future does not exclude the past. Tradition is just as valuable a lens for creating new things as any. Fortune tellers, for instance, specialize in using traditional instruments and frameworks to foresee the untold—from crystal balls and palmistry to tarot and ganjifa cards.
Card79 excels at bridging radical, innovative concepts with beautiful, approachable design. Embracing the spirit of a fortune teller and practice of scientific innovation, we reach both ahead and behind us to create something truly unique.
The year is 1954, and Hormozd is hosting a group of friends and family at his home in Yazd, a small village in Iran. They have come to him for their fortunes. He is a locally renowned palm reader who, on special occasions, resorts to his ganjifa deck, a set of 78 cards distinguished by their circular form. Then and now, it’s a scary and beautiful thing to look into the future. Sometimes you need a trained eye to guide you. Hormozd offered that guidance for many, many years to many, many people.
Hormozd’s story and work resonated deeply with his grandson, Afshin, who founded Card79 to continue in the line of his grandfather’s work. Design is a lot like fortune telling, after all. Like card readings, it’s a way of expressing something new. What comes after the 78th card of Hormozd’s ganjifa deck? We’re eager to find out.
Come in and have a seat. The future is waiting.