CARD 79 gives form to future states by converging strategy, brand, and design. We excel in technical complexity, finding advantage for industry leaders in robotics, wearables, and all things digital, while partnering with startups to turn visionary technologies into beloved products. As stewards of future-facing technologies, we center longevity, humanity, and beauty in the work we do, ensuring value is built for both our clients and the common good.

pictured
Kintsugi Upgrades, NFT collection

Our Capabilities C79001

001


Research + Strategy

We listen, learn to spot opportunities, and then orchestrate strategies to seize them.

  • Research and Insights
  • Stakeholder Ideation Workshops
  • Product User Testing
  • Product STRATEGy

002


Industrial Design

Our strength is building things that are hard to build. Especially if they’ve never been built before.

  • Ideation
  • Concept Design
  • Physical Prototyping
  • 3D CAD
  • Mechanical Engineering/DFM
  • Electrical Engineering Liasing

003


Experience Design

We craft digital products and experiences that empower people.

  • User Experiences
  • Visual Design
  • Motion Design
  • Hardware/Software Prototyping
  • Developer Liasing

004


Brand

We develop identities that clarify your story and connect with your audience.

  • Brand Positioning
  • Naming
  • Visual and verbal identity
  • Brand Guidelines
  • Art Direction
  • Photography and Video

How we deliver C79001

Senior staffed teams
Every project is staffed and lead by our lead designers, balancing a hands-on approach with a bird’s-eye vision.
Technically masterful
We are meticulous and practical in our design process, deeply engaged with the technical requirements of a project to deliver projects on time and above expectation.
A strong partner network
Greater staffing flexibility makes for better outcomes, which is why we partner with engineering firms or in-house teams based on the specific needs of a project.
Embedded and collaborative
Production-ready design demands constant iteration and regular feedback. Our process is deeply integrated and transparent to ensure feasibility is baked in to the final design.
A global POV
Through our design process, we consistently push past predictable, drawing on non-traditional legacies and forms to imbue our work with far-ranging appeal
Strategically grounded
We set direction with bold visions and clear tactics, finding clarity through complexity. Then we pair our strategists with designers to turn plans into action.

Our Studio C79001

TEAM We’re a group of designers and strategists who gravitate towards unexpected challenges, creating entirely new products and categories in the process. We’re obsessed by neurotech, deep space, the future, and our place in it. Our project work often situates us at the frontiers of technology.
But when there’s an intellectual itch we still need to scratch, we embark on self-initiated research projects that allow us to test and refine culture-shifting concepts. At some level we will always be tinkerers in a garage. And we like it that way.

LEADERSHIP Card 79 was founded in 2014 by Afshin Mehin as a vehicle for exploring future forms. With a background in mechanical engineering and design, Afshin consistently blurs the boundaries between the digital and the physical, and between the old and the new. He’s worked with visionaries at Neuralink and M.I.T.’s Media Lab, honed his design sensibility with masters at Barber Osgerby and Terence Conran, and partnered with the likes of Amazon, Lululemon and Ford to launch new products that transform businesses. Prior to Card79, Afshin worked at IDEO and Whipsaw in the Bay Area.

Afshin’s grandfather was a fortune teller in Yazd, a small city in Iran, and with Card 79, he’s carrying on his family’s legacy.

Our Results C79001

57
Design awards
14
SPEAKING ENGAGEMENTS
18
Media Publications
2024
3

Interaction Awards

Category: Expressing – Shortlisted
/ Lotza.io

SXSW Panel

Category: Panel/ This is Your Brain on AI:
Neurotech’s New Horizons

WIRED

Category: Article / Meet the Designer
Behind Neuralink’s Surgical Robot
Show More
2023
21

Bold Awards IV

Category: Boldest Blockhain & NFTs- Finalist
/Kintsugi Upgrades

Bold Awards IV

Category: Boldest Robotics – Finalist
/Rapid Machine Operator

Interaction Awards

Category: Expressing – Shortlisted
/Kintsugi Upgrades

Red Dot Award

Category: Product Design – Winner
/Rapid Machine Operator

Muse Design Award

Category: Packaging Design – Silver Winner
/Relish Life Packaging

Muse Design Award

Category: Product Design – Platinum Winner
/Rapid Machine Operator

SXSW PANEL

Category: Panel
/Does “Mind Control for Good” Exist?

Indigo Award

Category: 3D CAD for Graphic Design, VR Design,
Digital Art – Gold/ Kintsugi Upgrades

Indigo Award

Category: Packaging Design – Gold
/ Relish Life Packaging

SFDW Awards

Category: User Experience – Winner/ Lotza.io

SFDW Awards

Category: Industrial Design – Winner/ Rapid Machine Operator

SFDW Awards

Category: Communication Design – Honorable Mention/
Relish Life Packaging

Core77 Awards

Category: Robotics – Honoree/ Rapid Machine Operator

UX Design Award

Category: Product – Nominated/ Lotza.io

Red Dot Award

Category: Brand & Communication Design
– Winner / Lotza.io

Australian Good Design Awards

Category: Product Design Commercial & Industrial – Winner/ Rapid Machine Operator

Australian Good Design Awards

Category: Communication Design Packaging – Winner/ Relish Life Packaging

Spark Awards

Category: Product – Winner / Rapid Machine Operator

Spark Awards

Category: Digital – Finalist / Lotza.io

Good Design Award

Category: Industrial Design – Winner

Good Design Award

Category: Graphic Design – Winner

International Design Conference

Category: Talk/
Applied Intuition in Industrial Design
Show More
2022
15

Fast Company IBD Awards

Category: Experimental – Notable
/Thought Based Interfaces

Fast Company IBD Awards

Category: Experimental – Notable
/Kintsugi Upgrades

Core77 Awards

Category: Speculative Design – Notable
/Kintsugi Upgrades

Core77 Awards

Category: Packaging – Runner Up
/Relish Life

Core77 Awards

Category: Experimental – Runner Up
/Thought Based Interfaces

The Morning Fix Podcast

Category: Podcast
/A SXSW Follow Up Conversation

IxDA Shortlisted

Category: Experimental – A Day In the Mind
/Thought Based Interfaces

Fast Company

Category: Article
/What a brain-controlled computer might feel like

Edison Award Silver Award

Category: Sustainability – Silver/
Sepura

iF Design Award

Category: Packaging
/Relish life

iF Design Award

Category: Product
/Galvan Mask

Industrial Design Show (IDS) Toronto Seminar

Category: Talk
/Designing with Brain Computer Interfaces 101

SXSW Panel

Category: Panel
/The Fact or Fiction of BCIs

Red Dot Award Winner

Category: Packaging
/Relish Life

Good Design

Category: Packaging
/Relish Life
Show More
2021
18

Spark Awards

Category: Packaging – Gold
/Relish Life

CES Innovation Awards

Category: Honoree
/Sepura

Good Design Awards

Category: Winner
/Sepura

Built In

Category: Interview

Nodes of Design

Category: Podcast

IDEA Award

Category: Sustainable – Gold
/Sepura

Core Award

Category: Home/Living – Winner
/Sepura

IF Award

Category: Sustainability
/Sepura

Greed Good Design Awards

Category: Home & Living
/Sepura

Red Dot Award

Category: Product
/Neuralink Robot

Red Dot Award

Category: Product
/Sepura

CDC Mask Innovation Challenge Finalist

Category: Finalist
/Galvan

Good Design Award

Category: Winner
Galvan Mask

Unite.ai

Category: Interview

IF Award

Category: Medical – Winner/
Neuralink N1 Robot

IDC Conference

Category: Talk

Design Drives

Category: Podcast

San Francisco Design Week

Category: Panel Discussion
the User Experience of BCIs
Show More
2020
22

Spark Awards

Category: Robotics
/Neuralink R1 Robot

Time’s Top Inventions of 2020

Category: Winner
/Sepura

Dezeen Awards

Category: Shortlisted
Neuralink N1 Wearable

IF Awards

Category: Robotics
/Neuralink R1 Robot

Spark Awards

Category: Bronze
/Neuralink R1 Robot

UI Breakfast Podcast

Category: Podcast

Liftoff By BottleRocket

Category: Podcast

TechCrunch Article

Category: Article
/Neuralink R1 Robot

Venture Beat

Category: Article
/Neuralink R1 Robot

MIT Technology Review

Category: Article
/Neuralink R1 Robot

Dezeen

Category: Article
/Neuralink R1 Robot

Designboom

Category: Article
/Neuralink R1 Robot

Techcouver

Category: Article
/Neuralink R1 Robot

Dexigner

Category: Article
/Neuralink R1 Robot

VOX

Category: Article
/Neuralink R1 Robot

TrendHunter

Category: Article
/Sepura

yahoo! finance

Category: Article
/Sepura

Engadget

Category: Article
Sepura

CNET

Category: Article
/Sepura

Gadgetflow

Category: Article
/Sepura

IDS Vancouver

Category: Talk
/Unnatural Technologies

Gray Awards

Category: Finalist
/Product
Show More