Category Health Tech
Services Industrial Design, UE
How might a blood testing device become a integral part of your daily routine to help you live a longer and healthier life? BBB wanted us to create a device that people would take with them and be proud of owning. We worked with them to create medical grade devices that spoke to the emotional needs as well as the functional needs of the people who would use the product.
Health, but not medical
We wanted to make the Elemark feel trustworthy without screaming medical. We also wanted it to feel at home in a purse or backpack since it was intended to always be carried with someone and used confidently in their day-to-day lives.
Creating a distinct architecture for interaction
Creating clear interaction touch points on the device using colour as well as geometry gave the device a distinct appearance that would also assist with helping to orient and communicate how people could interact with the device.
Connected to care 24/7
The Elemark experience was intended to connect people to doctors and professional health practitioners who would be able to use the blood data to diagnose and predict medical issues before they arose. The ability for people to share this data and get relevant advice faster and with less effort was changing the playing field for this team.